Newton House has pledged to support Yorkshire Air Ambulance as its chosen charity. The Award-Winning B&B will pledge £1 per night’s stay for every booking until the end of 2021. Guests will also be asked if they wish to make their own donation to the charity.
The Yorkshire Air Ambulance (YAA) is an independent charity providing a lifesaving rapid response emergency service to 5 million people across the whole of Yorkshire. The service is operational seven days a week, 365 days a year and the Charity currently attend an average of 4 incidents every single day. In 2020 the Yorkshire Air Ambulance responded to 1,365 incidents across Yorkshire and treated 922 patients.
Owner of Newton House, Denise Carter said: “The Yorkshire Air Ambulance is such an important service in our region and I have personal contact with people who have been on the receiving end of their excellent service. The YAA has saved many lives over the years and I am very pleased to be able to help in our own small way.”
Like many charities across the UK, at the beginning of 2020 the Yorkshire Air Ambulance was hit hard by the COVID-19 pandemic. There were some temporary changes for the crew to enable them to support the NHS and Yorkshire Ambulance Service NHS Trust at a critical time, however normal operations recommenced after only a few short weeks. Community fundraising income also dropped significantly due to the cancellation of all community based fundraising events throughout the year. Thanks to their previous foresight to plan for unexpected events, YAA was able to continue carrying out their daily operations at both airbases. However, the additional income that they had budgeted for the year would have been hugely beneficial for building their reserves to ensure the continued stability of the Charity and plans for the future.
Despite a turbulent year, in October 2020, the Yorkshire Air Ambulance celebrated 20 years of saving lives across Yorkshire, having flown more than 8,000 patients to major trauma centres for treatment.
To keep both of Yorkshire’s Air Ambulances maintained and in the air, the YAA needs to raise £12,000 every single day, which is the equivalent of £4.4m a year. The generosity that they receive really is the lifeblood of the Charity.